THE ROLE OF TOURISM IN SOCIO-ECONOMIC GROWTH OF SHIMSHAL VALLEY, DISTRICT HUNZA, GILGIT BALTISTAN

Abstract

The ministry of tourism has not played a good role in the field of tourism in Pakistan. Some of the reasons for this might be because of terrorism, lack of investments alld modem values ill tourism and as a result the economy of the counfly loses a valliable asset. This study is an attempt to erplore the relationship between tourism and the socia ecol1omic growth of Shimshal valley. To analyze the situation, this study was conducted in the Shimshal valley. The quantitative research method was adopted to conduct the research; the sample size was 162 respondents both male and female. The simple random sample was used as the sampling technique. 77Je 1001 for data collection was illteniew schedule. The 1001 for data analysis was an SPSs. Quamilative data analysis was chosen and chi-square lest lII(lS used 10 test the relationship between dependent and independent variables. Out of the total respondellfs, 53.1% said that the area is popular because of tourism 81.9% respondents claimed to be involved directly or indirectly in tourism activity and 52.5% agree that tourism creates job opportunities ill the area. The study shows that tourism increases the socia-economic growth among the people of Shims hal valley