ROLE OF SOCIAL MEDIA WEB SITES IN POLITICAL PARTICIPATION OF YOUTH IN BADIN, SINDH, PAKISTAN

Abstract

This research was about the "Role of Social Media Websites in Political Participation of Youth in Badin, Sindh " . It is based on the assumption, how youth perceive the social media regarding politics. Quantitative research as used to draw result, there were 120 respondents from which the data was collected. Marshall Scott Poole and Gerardine DeSanctis 's theory of Adaptive Structuration was used to show how people or youth use social media and participate in politics. The focus has been on calculating the impact of social media on youth regarding politics. The study reveals that mostly youth know about social media and its impact. Social media is used . most commonly through cell phones comparatively. In addition to the youth uses the social media to communicate to each other. While using the social media the youth feel comfortable and satisfied. Moreover, the usage of Facebook is quite common among youth as compare to other social media like twitter, YouTube, flicker etc. However, the usage of social media effects the views of politics and leads to participate in political activates. The sample size was of 120 respondents and tool usedfor data collection was the structured questionnaire. In order to analyze the data, researcher used Statistical Package for Social Science (SPSS) version 16. O. The researcher unfolded the competitive pattern and concluded that social media is being used to shape and as a major tool for establishing political attachments especially in young generation