Role of Gym in Cultural Construction of Beauty

Abstract

With the growing trend of the culture of gym, the cultural construction of the beauty has been also changed and people have attached new meanings of beauty standards with regard to gym activities. This research has been conducted to explore how the growing trend of gym relates itself with beauty. It discusses the factors that make the culture of gym as a beauty builder. It explores the parameters of beauty through gym, different gender behaviors at gym, and the preferential behavior of the people at gym. The current study utilizes the qualitative research method with a sample of 30 respondents to find the clear understanding of the given objectives. The findings show that various factors such as social media, healthy lifestyle and fitness and others make the culture of gym popular as a beauty builder. Many beauty parameters were found achieved by gym. Different gendered definitions and motivations were also listed by the respondents. Accessibility, affordability, and maintenance were the most preferred things for the gym users.