INTERPLAY OF GENDER AND CULTURE IN THE LIFE OF WOMEN ENTREPRENEURS IN PAKISTAN

Abstract

The number of women entrepreneurs is increasing globally. This trend is also growing in Pakistan. This research is conducted to explore the motivational factors that cause them to enter in the field, Moreover, to find their entrepreneurial experiences. The main objective was to collect stories from woman entrepreneurs about their strategizing entrepreneurial policies and resource management. To gather the sentiments about cultural hurdles that has gendered expressions to constrain the female entrepreneurs. Qualitative method was used; the data for the study comes from in-depth interviews with 15 respondents from Islamabad and Gujranwala. The respondents were selected through purposive sampling and snow ball sampling technique. Mostly women entrepreneurs step in the field because of pull factors. In addition, they mostly share the obstacles and hurdles they face during setup and managing their venture. These constraints include finance, male dependency, and family responsibility. Most women came up with the response that fortunately their family is very much supportive in their carrier.