ANALYTICAL COMPARISON RURAL AND URBAN WOMEN ENTREPRENEURSHIP IN GUJRAT, PANJAB PAKISTAN

Abstract

Entrepreneurship performs an essential purpose in social and financial progress for the nation plus primary attention for both policymakers and scholars. In entrepreneurial activities, women entrepreneurs are more considered as the current development engine of social and economic advancement. The objectives of this study to analyze and examine the social/ cultural, financial, personal, educational, and environmental/ Political factors that affect women entrepreneurship in Pakistan. Accordingly, grounded on a theory of liberal feminism, current research proposes towards investigating individuals’ circumstances influence development of women entrepreneurs in Pakistan. This research opted for a qualitative study method and data were obtained by semi-structured interviews of a sample of ten urban and rural women entrepreneurs, who work due to various problems in Gujrat, Punjab Pakistan. The outcomes of the content examination reveal that social/cultural, financial, personal, educational, and environmental/ governmental factors disrupt the development of female entrepreneurs in Pakistan. The conclusions of this study have obvious associations for policymakers in establishing strategies to direct women's entrepreneurial problems. Keywords: entrepreneurship, Women Entrepreneurs, Socio-cultural, financial factors, Educational, and Experience, Personal, financial factors, environmental/ governmental factors.