SOCIAL MEDIA AS A CHANGE AGENT AND ITS IMPACT ON YOUTH IN QUAID-I-AZAM UNIVERSITY ISLAMABAD

Abstract

The current study explore the social change due to social media and its impact on youth in opinion formation. Earlier studies explore the change through social media and influence on youth life style. But the research want to find out the factor behind the social change and youth participation through social media. The current study was conduct in Quaid-I-Azam University Islamabad to find out social media credibility to bring social change and youth activities on social media. On the other hand The role of social media became an essential part of people's life. Now Twitter, Whats App, YouTube, Facebook, Ins-ta-gram, and IMO are became essential for youth. Due to its large numbers of users, it became a powerful tool to communicate at large strength to change management initiatives. There are many aspects of social media in social life. Hare focused on the field like politics, education, society culture, religion, online business, and for youth opinion formation. Theory was used as the theoretical framework of the research. The result shows that there where social change due to social media and its helpful for youth in opinion formation.