Body esteem and self criticism as predictors of selfitis behavior among university students

Abstract

The presence study was designed to investigate the association between body esteem, self criticism and selfitis behavior among university students. Convenient sample (N = 300) comprising of female students (N -= 160) and male students (N = 140) was collected from different universities of Rawalpindi and Islamabad. Instruments used in the present study were Selfitis Behavior Scale (Balakrishon, 2016), Body esteem Scale (Mendelson et.al, 2001) and The Level of Self Criticism Scale for measuring Selfitis Behavior, Self criticism and body esteem respectively. It was indicated that body esteem is negatively correlated to selfitis behavior and a strong positive relationship was found between selfitis behavior and self criticism. Regression analysis was conducted on demographics and study variables in which body esteem and self criticism were predicting selfitis behavior, environmental enhancement, social competition, attention seeking, mood modification, self confidence and subjective conformity. Results of regression indicates that sharing selfies, using filters, high self criticism and low body esteem are positively and highly predicting selfitis behavior through t-test it was found that male scored high on selfitis behavior and that they are more likely take and post selfies for their publicity. Limitations and further recommendations for the study were also discussed.