Impact of Social Media and Internet on Burusho Culture (A Case Study of Karimabad, Hunza)

Abstract

The study looks at how social media affects the Burusho culture of Karimabad, Hunza, Gilgit-Baltistan. The internet and social media have positive and negative effects on people and the Burusho culture of Karimabad, Hunza. The district of Hunza, particularly Karim Abad, is regarded as the most using of social media and the internet for different purposes. Social media is a rapidly evolving platform that allows people to communicate, express themselves, and share content of all types regardless of distance. It has created a new cultural paradigm that influences technology and business while also altering people's interactions. To this day, the media has a significant impact on people's lives. Social media reshapes the public's lifestyle and promotes a global culture. As a tool social media is a two-edged sword; while it has many advantages, it can also hurt people. Moreover, in this research qualitative method was used, and a thematic analysis of the data was created. During fieldwork, participants were interviewed in unstructured, organized, and in-depth formats. Data was collected using an interview guide and open-ended questions. The bulk of the participants was male and female who are using the internet according to the findings. The findings were based on the internet and social media and cultural changes. Finally, social media and the internet have influenced the inhabitants of Burusho culture, norms, and values. The people are well educated, socially well-off, fiscally resourceful, and psychologically mature