Society, Culture and Male Beauty Standards

Abstract

The topic of my research is ‘Society, Culture and Male Beauty Standards’. The basic purpose of the study was to measure the perception of young generation about the male beauty standards, how beauty standards has been influenced by various social forces of the society. Anthropological tools, interview guide, and focus group discussions were used to measure the perception of 30 respondents. Also in-depth interviews were conducted with respondents which were selected by using purposive and accidental sampling. The selected respondents were late adolescents (age 18-24) and early adults (age 24-34), belonging to different classes and backgrounds to have a representative sample. It was found that fair skin complexion is essential for beauty enhancement of men, while other characteristics that are hair texture, dressing sense, and communication skills construct a whole look. Furthermore researcher studied the social forces that are peers, professional circle, and family, and found that these social forces plays an important role to influence the beauty standards and these social forces are the reason behind concept of body shaming and body dissatisfaction. Then there is a major role of electronic media and cosmetic industric to set up an unrealistic standards for males to meet