Exposure of Woman through Media: An Ethnographic Study of Media Campaign at Rawalpindi & Islamabad

Abstract

Adveliisement is a specialized tact of modem marketing which has an ability to jolt human psychology; consciously or unconsciously, and to convince the audience for buying a particular item. Today, advertisement has earned an exceptional importance at global commercial markets. We cannot deny the impoliance of advertising as it has become a need of modern society. Today we invest extravagantly on adveliisement of a product even before its supply to market. Essentially an advertisement should be effective and convincing. We can reckon to an advertisement wirming if it do well in creating psychological pressure upon individuals and finally they selects to advertised product. Today's modern world has numerous modes of advertisement like ads on Television, Cable, Pamphlets, Billboards, Sign boards, Pena flexes, Radio, and now we are advertising by Internet web sites etc. Advertising has become one of the most important tactics of conm1ercial world. There are both advantages and disadvantages of advertisings. In the world of business the major aim is to maximize the profit. This tendency sometimes leads to social evils. Majority of the adveliisements are exploiting the audience by showcasing the women into objectionable stances. However in the way the woman is being portrayed have numerous social issues and evils.