Practices, constraints and opportunities for the local Philanthropists in Rawalpindi District

Abstract

The philanthropy is considered the sociai and cultural responsib ility by the philanthropic activists who put their efforts and spend their energies only for the public welfare by utiHzing their volunteer and welfare activities to addressed the human social problems more than the government institutions as Lin says: "All believe that non profits are more effective than the government in addressing the social and human problems "(Lin, 1980 : 152) The runners of the charitable organizations and individual philanthropists have to face the challenge to search out the needy people because donors demand to conduct a qualitative research to explore the deserving people living in the society, while the volunteers and public welfare activists also do not intend to spoil their true and sincere efforts on the less deserving people and faced numerous challenges in searching out the deserving and needy people from the community.