Transition from Indigenous Industry to Creative Industry: Opportunities and Threats: A Case Study of City Arifwala District Pakpattan

Abstract

This anthropological research explores the issue of making transition of cultural products from indigenous level to creative level. Within cultural and economic discourses, the research attempts to present the factors and motivators that influence in the transition process. This research was carried out in the city Arifwala District Pakpattan in the province of Punjab, Pakistan. On the cultural and social side, this research presents that social, cultural and religious affi liation with cultural products compels cultural workers to manufacture the products. On the economic side, it suggests that future income needs, as opposed to immediate ones, playa critical role in promoting the cultural workers to manufacture cultural goods and make a transition. Communities view the practice of manufacturing the cultural goods as a traditional method · of transferring the indigenous and new skill to the next generation, in ,t he continuity of cultural practice. Over,the last few decades there has been a growing acceptance of the significance of oulture and cultural industries in the world. Today these cultural and creative industries produce an enormous and endlessly budding variety of cultural outputs (Gay, 1997) . . , Moreover, in the modern user/customer society, culturally shared meanings and activities are shaped, reproduced and changed in the market, through the symbolic processes and 'practices of manufacture and utilization (Moisander & Valtonen, 2006). In this way cultural industries transformed in creative industries. As a result, an accelerating junction between the economic and the culture is presently happening in modern life, and is bringing all kinds of urban and regional upshots and have great opportunity to lift up a country's levels of income, employment and social well-being